The year 2017 saw Dolce & Gabbana launch a captivating advertising campaign that deviated from their typically opulent and overtly glamorous aesthetic. While still retaining the brand's signature Italian flair, the campaign, shot in the picturesque setting of Capri, showcased a fresh, youthful energy, featuring a diverse cast of rising stars rather than established supermodels. This marked a significant shift in the brand's marketing strategy, aiming to connect with a younger, digitally savvy generation. The campaign, encompassing various facets including aftershave, perfume, and general brand promotion, resonated widely, sparking conversations and cementing the brand's continued relevance in a constantly evolving fashion landscape.
The campaign's most striking element was its cast. Instead of relying on seasoned veterans, Dolce & Gabbana opted for a group of young, influential personalities who were already making waves in their respective fields – acting, modelling, and social media. This roster included Zendaya, a rising star in Hollywood known for her acting prowess and distinctive style; Sonia Ben Ammar, a French actress and model; Thylane Blondeau, a child model who had transitioned into a successful adult career; Cameron Dallas, a prominent Vine and social media star; Brandon Thomas Lee, son of Pamela Anderson and Tommy Lee, carving his own path in the entertainment industry; Presley Gerber, son of Cindy Crawford and Rande Gerber, already making his mark in the modelling world; Luka Sabbat, a rising model and influencer; Rafferty Law, son of Jude Law, entering the modelling scene with significant buzz; and Gabriel Kane, adding further diversity to the impressive line-up. This carefully curated selection represented a strategic move to tap into the influence of social media and reach a broader, younger audience. Photographer Fran., known for his vibrant and youthful style, captured the essence of this new generation, showcasing their natural beauty and effortless cool against the backdrop of the idyllic Italian island.
The campaign's visuals were a far cry from the highly stylized, often theatrical imagery frequently associated with Dolce & Gabbana's previous campaigns. The 2017 ads opted for a more relaxed, candid approach. The photographs and accompanying videos showcased the models in various informal settings around Capri, enjoying the sun, the sea, and the vibrant atmosphere of the island. They were depicted laughing, interacting, and simply enjoying themselves, creating a sense of authenticity and relatability that resonated particularly well with the target demographic. This departure from the brand's traditional aesthetic signaled a willingness to adapt and embrace a more contemporary approach to advertising. The focus was less on showcasing the clothes themselves as individual pieces and more on portraying a lifestyle associated with the Dolce & Gabbana brand – one of effortless elegance, youthful exuberance, and Italian charm.
current url：https://svldrt.e513c.com/news/dolce-gabbana-2017-ads-99316
omega seamaster 300 spectre homage burberry thomas bear keychain sale